Meet Our Team


Dan Lerch

Dan Lerch

Team Member

Dan Lerch has spent much of his career in the field of health-care hospitality services. Positions in the industry have included system contract sales, consulting, direct food-service sales and restaurant management. Dan has developed strong skills in budgeting, contract negotiations, event development/implementation, as well as logistics’ execution. Versed in purchasing protocols Dan understands the infrastructure of the healthcare industry, appreciates and respects the value of strong tactical relationships, as well as the development of multi-level and new relationships within systems. His commitment to consulting-based selling resulted in consistent over-achievement of sales, profit, and accounts receivable goals, as well as strengthened relationships among staff at key levels within a variety of healthcare systems. During his tenure with US Food service, Dan created and implemented customer diagnostic studies focused on improved cost alternatives resulting in operational efficiencies and maximizing profit, leading to significant annual savings for Henry Ford Health System. He was recognized by US Food Service for the creation of a nation-wide minority distribution model and received the company’s National Spirit Award for Innovation. He believes the best teams are built with diversity and the utilization of each person’s strengths and unique abilities. Operating with respect and integrity will drive positive results.

Dan is committed to giving back and has served in volunteer leadership roles with University of Michigan’s Camp Michitanki for children who have received organ-transplants, as well as the Make-A-Wish Foundation of Michigan, Autism Alliance of Michigan and Habitat for Humanity International.

Formal education includes graduate coursework in marketing, production/operations management and organizational theory from Eastern Michigan University. He has a Bachelor of Science degree in business administration minoring in hospitality services and accounting.

Dan’s skills, education and experience, combined with his even temperament and natural attention to detail qualify him to contribute in a multitude of business positions and make him a valuable asset to the Pendaran team.

Pendaran, Inc. ©2017. All right reserved.